Author
Jack Virag
Founder, Deadwater
Jack Virag is the founder of Deadwater. He builds AI workflows and content systems that help lean teams put their expertise to work.
LinkedInRecent writing
2026-09-18
Which parts of your content workflow need an agent?
Break one content workflow into rules, bounded model tasks, agent research and editorial decisions, then test where autonomy actually helps.
2026-09-18
What should you own after an AI implementation?
A practical AI handoff test: inspect the assets, accounts, dependencies, and operating knowledge your team needs to run the work after the builder leaves.
2026-09-18
A website agent needs a release process
Take an agent's website changes from approved scope to verified public pages, with working backups, checks of the exact candidate, and a recovery plan.
2026-09-18
We rewrote our website with our own Context OS. Here is what it actually took
The actual copy changes, human decisions, release checks, and workflow improvements behind Deadwater’s website rewrite.
2026-09-18
The real cost of an AI article starts after the first draft
Calculate the cost of an accepted, published AI article with a transparent worksheet for research, review, rejected drafts, publishing, and maintenance.
2026-09-18
Pick your first two AI workflows before you buy the platform
Compare real marketing jobs by input readiness, review effort, failure cost, and ownership. Use a small pilot to choose the next workflow and the right tooling.
2026-09-18
Your AI found two versions of the truth. Now what?
Resolve conflicting product facts with scoped source authority, a named owner, a practical decision record, and checks that the correction reaches every dependent output.
2026-09-18
Your agent can read the repo. That does not make every file publishable
Map the boundary between private context and public website output, from Git and draft loaders to downloads, browser data, and preview access.
2026-08-04
Why Deadwater isn't an SEO agency
Jack Virag explains why Deadwater builds owned marketing operating systems instead of making clients dependent on another agency retainer.
2026-07-17
Your AI does not need another prompt. It needs an operating system.
Why prompts alone cannot support reliable recurring AI work—and what a maintained Context OS adds.
2026-07-17
A knowledge base is not a Context OS
A knowledge base can retrieve company facts. A Context OS adds the routing, workflows, validation, and permissions required to use them.
2026-07-17
Do you have a Context OS—or just an impressive folder?
An operational diagnostic for separating a working Context OS from a polished collection of files, prompts, and demos.