Deadwater

About Deadwater

Stay scrappy. Build what’s next

We build AI systems for teams with more ambition than spare hands. Start with a real bottleneck, get it working, and earn the next step.

How it works

A working system beats a big reveal

Find the friction

01

Start with real work

Pick a recurring job and define what good looks like.

Build and test

02

Make it useful

Use your knowledge, your tools, and a real test batch.

Keep learning

03

Earn the next step

Fix what breaks. Expand when the workflow earns its place.

New tools earn their place by making the work better.

Ways to work with us

Start where the pain is

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Build the foundation

Context OS

Connect company knowledge to working AI systems your team owns.

Explore Context OS →

Keep improving

Consulting

Keep the system current and find the next useful improvement.

Talk with us →
A content spectrum separating conversion and point-of-view work from repeatable production work.

Built from operator experience

Built by a content operator

Jack Virag’s content and organic growth work has contributed to four company acquisitions, including Miro’s pending acquisition by Bending Spoons. He founded Deadwater to give good people better machinery.

What we believe

AI is here to stay

Learn by building. Keep what works.

Growth content sucks

More output only matters if it deserves to exist.

Humans deserve humans

Protect time for judgment, taste, and relationships.

Bring us the work that keeps getting stuck

We’ll find a useful place to start.